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About Fitflop

FitFlop™ believes that if you want to live an inspired life, you´ve got to start with a great foundation.

In 2006, FitFlop Founder Marcia Kilgore set her mind on a mission–to create the most comfortable footwear in the world. Collaborating with two British biomechanics, she created a triple-density Microwobbleboard™ midsole and launched the FitFlop™ sandal, the WALKSTAR™.